When it comes to SEO, keyword research should be at the top of every business’ list. In terms of importance, it’s just as imperative as having a well-made website. From custom branding to high-quality content, keyword research helps your business target the highest amount of customers in the most efficient way possible.

Luckily, with advancements in technology, keyword research can be done for free, giving small businesses and startups a more cost-efficient way to run their SEO campaigns. In this guide, we’ll be introducing the best free keyword research tools.

  1. Google Keyword Planner
    Google Keyword Planner is by far the most widely used tool available. Google Keyword Planner allows businesses to actively research new keywords, create keyword ideas, and ad campaign ideas. Depending on your website’s niche, you’ll be able to generate hundreds of keywords in minutes.

  2. Ubersuggest
    Ubersuggest is a powerful tool that can quickly generate hundreds of keyword ideas. It also has an intuitive user interface, which definitely sets it apart from its competitors.

  3. Keywordtool.io
    Keywordtool.io is one of the most reliable keyword research tools available. It allows you to quickly and accurately generate keyword ideas from multiple sources, such as website content, Google Autocomplete, and even YouTube.

  4. Google Trends
    Google Trends is a great free tool for keyword research. It allows you to search for a topic and see the related topics that are trending. This is a great way to get a gauge of public sentiment towards certain topics and keywords.

  5. Answer The Public
    Answer The Public is a great tool for researching long-tail keywords. It allows you to search a topic and it will display hundreds of related questions. These questions are great for finding long-tail keywords that people are searching for.

  6. KWFinder
    KWFinder is an excellent tool for keyword research. It allows you to search for keywords, check the competition level of those keywords, and even see which keywords are trending in your area.

  7. WordStream
    WordStream is another great tool that allows you to search for keywords and quickly analyze their search volume, competition level, and even the inbound links associated with them.

  8. SEMrush
    SEMrush is a great tool for SEO optimization. Not only does it allow you to research keywords, but it also has features for competitor analysis, website audit, and site analytics.

Keyword research is an important part of SEO optimization. With the right tools, you can quickly and accurately find the keywords that will drive the most traffic to your site. Luckily, there are plenty of free tools available to make keyword research easier and cheaper, so you can focus on other aspects of SEO.

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