If you have experience or knowledge in marketing or want to start a side business related to marketing, you’ll be pleased to know the many marketing-related skills you can turn into a profitable side hustle. Whether you’re a marketer in a full-time job and looking for extra side income or simply want to monetize your marketing knowledge, there are countless ways to make money from your skill set.
From digital marketing and advertising to developing creative content, there are plenty of revenue streams you can explore. Running your own digital marketing agency isn’t the only way to make money from marketing—in this article, I’ll provide an extensive list of marketing skills you can use to make money. Let’s get started!
List of Marketing Skills
Creating an effective list of marketing skills is key to turning your marketing experience and knowledge into a profitable side hustle. Here’s a list of marketing skills you should consider as you explore new revenue streams and side hustles:
- Copywriting and Content-Writing
Copywriting and content writing are essential components of any marketing strategy. Copywriting involves effective writing to persuade customers and boost sales, while content writing focuses more on providing valuable and interesting content. Both of these skills involve creative and analytical thinking, storytelling, and the ability to write informative and engaging pieces.
- Social Media Management
Social media is among the most popular marketing channels. Social media managers are responsible for managing, creating, and optimizing digital content for all social media platforms. From creating content to scheduling posts and connecting with customers, social media managers are highly sought after in the digital marketing world.
- Advertising and Campaigns
Advertising and campaigns play a big role in any marketing strategy. Whether it’s digital or traditional print media, advertising and campaigns involve creating, managing, and tracking promotional activities, campaigns, and the quality of products and services.
- Public Relations and Branding
Public relations and branding involve developing and managing relationships with media, partners, and customers and communicating the company’s message in a positive way. PR and branding professionals must be well-versed in both online and offline marketing and have excellent communication skills.
- Digital and Online Marketing
Digital and online marketing involves designing, developing, and managing campaigns on digital platforms including email, search engines, and other websites. Digital marketing professionals must have a deep understanding of SEO, analytics, data, and results-driven methods.
- Market Analysis and Research
Market analysis and research is a crucial part of the marketing process. Analyzing and researching markets, customer data, competitors, and products and services help marketers determine ideal target markets and create effective strategies. Market research helps marketers better understand customer needs and preferences to develop relevant campaigns.
- Analytical and Strategy
Analytical and strategy are essential for creating effective digital marketing strategies. Analytical skills involve using data from various sources such as search traffic, website performance, and customer feedback to measure the effectiveness of various marketing tactics. Strategy is also key to creating effective marketing campaigns, which includes developing effective plans, themes, budgets, and goals.
- Creative Thinking
Creative thinking is an important skill to have when it comes to marketing. From designing promotional materials to creating content, marketers must be able to solve problems in an innovative and creative way. Creative thinking helps marketers develop creative solutions to complex marketing problems.
- Email Marketing
Email marketing is a type of digital marketing that involves using emails to engage with customers and to drive sales. Email marketing requires technical knowledge, such as understanding email automation, A/B testing, layout optimization, content personalization, lead-generation tactics, and email deliverability.
- Video Production
Video production is a form of digital marketing that involves creating, editing, and publishing video content online. Video production comes with its own set of skills, such as video shooting, editing, and filming, as well as understanding video SEO and optimization.
This list isn’t exhaustive but provides a good overview of some of the most important marketing skills. Now, let’s look at some ways you can use your marketing skills to start a profitable side hustle.
How to Use Your Marketing Skills to Create a Profitable Side Hustle
Now that you know some of the marketing skills you need to create a profitable side hustle, let’s look at some of the most popular ways to turn your skills into extra income.
- Freelance Marketing
Freelancing is one of the most popular ways to monetize your marketing skills and experience. Companies are always looking for freelance marketers to work on various projects, from developing content to managing campaigns. Freelance marketing involves setting own rates and working on your own schedule. In addition to the flexible schedule, you’ll receive payments and revenue for each project.
- Affiliate Marketing
Affiliate marketing is a popular form of online marketing and involves promoting products and services of other companies. Affiliate marketers earn a commission based on each sale that comes through their link. This can be a great way to monetize your marketing skills while featuring products and services on your own website or social media platforms.
- Digital Consulting Services
Are you an expert in a certain aspect of digital marketing, such as SEO or content writing? If so, you can offer digital consulting services. Digital consultants offer guidance and advice to businesses in their area of expertise. Whether it’s creating content, SEO optimization, or Google Adwords, as a digital consultant your services will be highly sought after.
- Online Advertising
Online advertising is becoming one of the most popular forms of digital marketing. From Google Ads to social media campaigns, advertising plays a major role in reaching a wide target audience and increasing brand interest. With knowledge in online advertising, you can help businesses set up and manage campaigns, resulting in a steady stream of extra income.
- Training and Coaching
Are you passionate about marketing and want to share your knowledge and expertise? From tutorials to webinars and one-on-one coaching, you can offer a wide range of services to clients and businesses. Even if you don’t have experience in coaching, you can hone your skills and become an expert in your niche.
Blogging is an effective way to monetize your marketing skills. As a blogger, you’ll need to be an expert in SEO, content writing, copywriting, and more. With knowledge in digital marketing, you can use your blog to generate passive income through affiliate marketing, advertising, and more. Even if you already have a full-time job, blogging can be a great way to make extra money on the side.
Podcasts are becoming increasingly popular and are a great way to monetize your marketing skills. As a podcast host, you’ll be in charge of creating content and interviews, as well as editing and publishing the audio. Much like blogging, podcasting allows you to generate passive income through various income streams such as advertising, sponsorships, and affiliate marketing.
Marketing skills are in high demand and there are plenty of revenue streams to explore. Whether you’re a marketer in a full-time job or want to monetize your marketing knowledge, there are many ways to turn your skill set into a profitable side hustle. From digital marketing and advertising to video production and blogging, the list of marketing skills you can use to make money is extensive.
If you have the right skills, experience, and determination to become a successful marketer, you’ll be able to start a profitable side hustle and make extra income while working with passion and purpose. So, what are you waiting for? Get started on your marketing journey and make some extra money!